Variety and dependability are watch-words, at this corporate restaurant that makes breakfast anything but a snooze.. In Short If breakfast is the most important meal of the day, no matter what time of day it is, First Watch serves breakfast daily until 2:30 p.m. The menu offers everything from egg-white omelettes to biscuits with sausage gravy. For Southwestern flair, try the Sonoran Frittatas (made with chorizo, tomatoes, melted cheese, sour cream and chives). Breakfast is the main attraction, but lunch classics are served as well.